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True North Speaker Series

Many external and internal forces can alter your charity’s course over a month or a year. The pressure to respond and react may cause you to detour from your original plans. The goal of this webinar series is to provide you with a resource that you can use to re-orient if necessary. Hear from Canadian thought leaders as they share big ideas, emerging trends and timely case studies that will point you in a purposeful direction and increase your organization's impact, fundraising capacity and ultimately your resiliency.

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Ignite their Passion! The Resurgence of Values-Based Marketing 

Thursday, July 25  | 1:00 p.m. ET

Picture it: a divisive election resulting in starkly drawn cultural and political lines, during which a cola behemoth makes a commercial showing us how they can make it all better. Sounds familiar? In 2018 we saw the viral breakthrough of the Colin Kaepernick Nike ad, which struck through our cultural clutter like a lightening bolt. Charities can use a similar campaign to be memorable, engage new supporters and build a relationship with their donor base for years to come. Want to learn more?   In this session, you will discover how to:

  • Leverage emotion and collective identity to craft impactful, action orientated communications.
  • Integrate values-based marketing throughout your fundraising strategy.
  • Stop focusing your marketing on what your organization does and start focusing it on how your organization makes people feel.

Featuring: Alex Tom, Head of the Canadian Fundraising & Marketing Unit @ UNHCR, The UN Refugee Agency, Chris Carter, President and Farrah Rooney, Director of Strategy at Candela Strategies

Register Today! 

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On-Demand Webinars

What You Can Learn From 152 Canadian Charities 
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What should you be doing when it comes to online fundraising? What are others doing? What do donors want to see and what are they actually getting?

These are the questions behind NextAfter's revolutionary Canadian Online Fundraising Scorecard. We gave to and followed 152 Canadian charities, tracking the communications and donor experience along the way. The results, which we’ll share with you, shine a light on where organizations are at today, the gap between best practices and what is actually happening, and the areas of opportunity when it comes to digital marketing. 

Featuring: Brady Josephson, Vice President of Innovation & Optimization, Next After

Discovering the Next Generation of Canadian Giving 2018
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Join hjc and Blackbaud to find out how your organization can tap into the next generation of giving. Using ground-breaking data from the definitive third study of Canadian and U.S. donors—alongside relevant and riveting examples—we'll talk you through the new dos and don'ts of omni-channel and on-trend multi-generational fundraising.

If you're wondering about multi-channel and multi-generational fundraising, brand building and advocacy programs, social media, acquiring new and younger donors or you just want to know how Canadian donors really feel about non-profits and giving, this fact-filled, one-of-a-kind session is for you!

Featuring: Mike Johnston, Founder and President hjc

Fixing Your Planned Giving Program
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Do you have an "unplanned giving program"? Cash is king, and even large charities have left this vital revenue stream strategy unstaffed and unsupported. It's time for a hard look at what's wrong and how we can fix it. Join this session to hear what's working in the best planned giving programs at charities of all sizes and in every corner of Canada. No calculator or tax designation needed—you'll leave feeling like you can finally refresh your program successfully!

Featuring: Paul Nazareth, Vice President, Education and Development

Expectations and Trends in Impact Evaluation 
Watch Now

Does your program evaluation stack up? Are you doing “enough” to show your donors the impact of your charity? Join Imagine Canada to learn more about the current state of impact evaluation, based on a survey of nearly 2000 Canadian charities. In this session, you’ll learn what other organizations are doing, what funders expect of you, and how to overcome common barriers to measurement. 

Featuring: David Lasby, Director, Research & Devon Hurvid, Director, Product Management and Innovation

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People in 164 countries are raising billions for the causes they care about. See how you can, too!


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People in 164 countries are raising billions for the causes they care about. See how you can, too!


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People in 164 countries are raising billions for the causes they care about. See how you can, too!


 
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