True North Speaker Series

Many external and internal forces can alter your charity’s course over a month or a year. The pressure to respond and react may cause you to detour from your original plans. The goal of this webinar series is to provide you with a resource that you can use to re-orient if necessary. Hear from Canadian thought leaders as they share big ideas, emerging trends and timely case studies that will point you in a purposeful direction and increase your organization's impact, fundraising capacity and ultimately your resiliency.

Tax Receipting and the Top Compliance Issues for Canadian Charities

January 21, 2021 at 1:00 p.m. ET

Did you know that most registered charities in Canada make mistakes when they issue official donation receipts? In fact, the Canada Revenue Agency states that this figure is roughly 89% of charities that are audited! Incorrect receipting processes can result in penalties; the good news is that with preparation they can be avoided.

Join us to hear from renowned charity lawyer Mark Blumberg of Blumberg Segal LLP on correct tax receipting processes and common compliance issues. Build confidence within your organization on proper procedures, important deadlines and how to avoid the top compliance missteps.

As part of the session, Mark will provide a compliance checklist to help prepare your charity for success this tax season. With the charitable donation receipt deadline approaching, this is a session you don’t want to miss!

Three Degrees of Woke

Thursday, February 18, 2021 at 1:00 p.m.

You have supporters who are at different degrees of enlightenment. Your challenge is to figure out where each is at, how to reach them where they are now, and how to move them to the next level.

The stages are different in every field. Wherever you work, however, the same model prevails. Call it a progression from supporters, to donors, to ambassadors. Overlay it with donor acquisition, retention, and upgrading in the pyramid model. Only three stages? Not always! You might have fewer or more.

This session, presented by Ken Wyman, will help you develop simple, effective methods to identify the appropriate level for each person in your database. Once you know which level resonates with each person, you can easily customize your words and images to keep them engaged and move them to a higher level of consciousness when they are ready. Everyone is always learning. The world is not static. How will you help your supporters progress along the path to being fully woke?

Charities often operate at only one level. It becomes their brand. Are you strictly entry level, or expecting people to have a sophisticated analysis? If you do, you may never reach people who are at all the levels. You can help raise people’s levels of understanding and commitment, in a transformational process. This is a movement. This is sustainable change.

Welcome to The Next Level! Get woke and register for the live webinar today.

How to Deliver Unprecedented Results, Even in Unprecedented Times

May 27, 2020 | 1:00 p.m. ET

This session will show you how to create a suite of compelling and effective fundraising video assets that— when combined with the right digital experience and tools—will deliver unprecedented fundraising results, even in unprecedented times.

Learning outcomes include:

A practical, step-by-step process for strategizing, producing, launching and optimizing video-led, digital fundraising campaigns in a timely and cost effective manner
Shared examples of successful video-led digital fundraising campaigns
Shared insights from successful video-led e-appeal / email series
A checklist of tips and techniques for how you can launch video-led digital campaigns that deliver breakthrough fundraising results
Tips for how to measure campaign success with an integrated methodology