AAM’s TrendsWatch 2015: Using Open Data and Personalization at Museums

Join thought leaders from the American Alliance of Museums’ Center for the Future of Museums, Open Knowledge, and the Council on Libraries and Information Resources (CLIR), USA and The National World War II Museum as they dive deep into two of the leading trends for museums in the TrendsWatch 2015 Report, open data and personalization, and how museums are using them to:

  • Audit data and determine what information should be “open” to the public
  • Restructure membership programs to create relationships with constituents
  • Use past interactions to learn what constituents enjoy so that you can invite them to similar events in the future

Questions? Contact Nicolle Bowling.

Blackbaud Spectrum

Watch the recording here.


Every year, the Center for the Future of Museums pores over data collected during the year in order to identify emerging museum trends. To learn more about the trends it uncovered this year, download a copy of the TrendsWatch 2015 Report.

Download »