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Blackbaud Healthcare Solutions for Consumer Marketing

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Blackbaud’s Consumer Segmentation Solution is designed to help healthcare marketers uncover exactly who a target patient is by analyzing his or her emotional, behavioral, and psychographic values towards personal health and well-being.

Blackbaud has access to one of the analytics industry’s most comprehensive databases, processing more than four billion records annually. Powered by this elite set of data, Blackbaud Healthcare Analytics for Consumer Marketing provides actionable insight that identifies your most promising patients and shows you how to engage them effectively.

We can help you:

  • Analyze demographic and diagnostic data—everything from education status and biometric index to advanced determinants of overall wellness, such as stress and sleep indicators
  • Combine these data assets with over 1,000 highly accurate attributes pertaining to an individual’s health, wellness, and engagement
  • Define five core healthcare consumer personas that cover over 95% of all patient populations across the United States

In our free assessment, you'll find out the number of consumers are in certain service areas, overall wellness indicators, age, demographics, ability to pay and more!

Get your free consumer scorecard