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Upcoming Events:

The Mid-Level Donor Crisis
Wednesday, June 13, 2018 at 2:00 PM ET

Join Tim Kachuriak of NextAfter to learn how you can take your mid-level giving programs to the next level.

After years of working with top nonprofit organizations, we noticed an ongoing trend. Organizations did not have specific strategies for communicating with mid-level donors.

So, we developed a hypothesis: Nonprofit organizations are abandoning their mid-level donors.

To see if our hypothesis was true, we made $1,000–$5,000 donations to 37 unique organizations. We then monitored all the communication we received for a period of 90 days.

After analyzing the data, we had some startling observations, including:

  • Only 8% of organizations called us to say thank you
  • Only 31% of communication we received came from a real person
  • 49% of organizations either sent nothing or stopped communicating after a month

Join this webinar to learn more about the study, and find out how you can improve communications and increase fundraising with your mid-level donors.



Past events:

Trust, Technology, and Storytelling: How Social Changes Impact Fundraising
Watch the recording

Second Gifts: Why They Are So Important and How to Drive Your Strategy
Watch the recording


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FUNDRAISING AND CRM

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