Blackbaud logo

Text headline goes here instead of header graphic
Upcoming Events:

The Mid-Level Donor Crisis
Wednesday, June 13, 2018 at 2:00 PM ET

Join Tim Kachuriak of NextAfter to learn how you can take your mid-level giving programs to the next level.

After years of working with top nonprofit organizations, we noticed an ongoing trend. Organizations did not have specific strategies for communicating with mid-level donors.

So, we developed a hypothesis: Nonprofit organizations are abandoning their mid-level donors.

To see if our hypothesis was true, we made $1,000–$5,000 donations to 37 unique organizations. We then monitored all the communication we received for a period of 90 days.

After analyzing the data, we had some startling observations, including:

  • Only 8% of organizations called us to say thank you
  • Only 31% of communication we received came from a real person
  • 49% of organizations either sent nothing or stopped communicating after a month

Join this webinar to learn more about the study, and find out how you can improve communications and increase fundraising with your mid-level donors.

Past events:

Trust, Technology, and Storytelling: How Social Changes Impact Fundraising
Watch the recording

Second Gifts: Why They Are So Important and How to Drive Your Strategy
Watch the recording

Register today!


Register today!

Fill out and submit the form below
to register for these free webinars.