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Accessible Analytics: A Fundraiser’s Guide to Using Raiser’s Edge NXT™ or Fundraising Essentials Scores

To many fundraisers, “analytics” sounds like a complex and time-consuming endeavor requiring a separate team with specialized skills. But with Blackbaud Raiser’s Edge NXT or Fundraising Essentials, there’s already a mountain of data insight at your fingertips. Your analytics scores represent your Blackbaud solution working for you behind the scenes, using external data and industry-leading analytics to produce actionable insight about your constituents. With the data science work done, these scores are ready for you to incorporate into your segmentation and outreach strategy. During this series, we’ll show you what your scores mean and how they can help you take a more data-driven approach to fundraising.


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Upcoming Webinars
Using Analytics to Boost Annual Giving
Tuesday, June 12, 2018 | 2:00 p.m. ET

This session focuses on the foundation of the fundraising pyramid—annual giving. We’ll examine the fundamentals of annual giving strategy with an emphasis on the importance of ask strings and how your Fundraising Essentials or Blackbaud Raiser’s Edge NXT™ scores tie in. You’ll leave with a firm understanding of how to use Next Ask Amount as part of your annual giving program.

Using Analytics to Unlock Major Giving Potential
Tuesday, September 18, 2018 | 2:00 p.m. ET

This session will begin with an overview of your Fundraising Essentials or Blackbaud Raiser’s Edge NXT™ scores. Then we’ll examine how they can serve as indicators of untapped major giving potential. After this session, you’ll understand how to use data to hone in on the small group of your prospects with the highest potential and likelihood for major giving.

OnDemand Webinars

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