Landing Your Emails: Tips for Email Deliverability
Thursday, March 1, 2018 | 2:00 p.m. ET
Sending email isn't hard, but delivering it to the inbox of your supporters can be. Considering that email continues to be a key growth driver in giving, the delivery of your messages is critical to your organization’s success. In this session, we'll discuss how service providers like Gmail® are changing the rules on sending email—and what you can do about it.
Beyond the Welcome: Seven Triggered Emails that Convert Wednesday, March 7, 2018 | 3:00 p.m. ET
Today's marketing centers around 1:1 connections with your supporters at scale. But in a sea of email messages, how do ensure that your supporters even see your messages, let alone convert? Deliverability is a moving target and managing your email program while flying blind puts your organization at risk. If your email strategy is built on eblasts and newsletters, or your only triggered series is a welcome, then don’t miss this session. You’ll be able to immediately harness the power of seven proven email campaigns for your organization that convert donors and keep them coming back.
In this session, you will:
- Learn to design sequences that drive engagement, response, and retention
- Discover easy opportunities for super relevant emails
- Learn to leverage social data to enhance your emails
- Learn the seven campaigns every nonprofit marketer should have
- Understand which KPIs matter for your campaign
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