Learn how Inova Health Foundation achieved a return on investment of 90% with Blackbaud Healthcare SolutionsTM
The Inova Health Foundation is part of Inova Health System, a not-for-profit healthcare provider based in Northern Virginia that serves more than two million people per year from throughout the Washington, DC, metro area and beyond. The foundation employs 35 staff including: 11 gift officers, 2 researchers, and marketing, events, and finance employees.
The foundation previously struggled to identify and target their ideal donor prospects for gift officer outreach and direct mail program. To solve these issues, Inova invested in Blackbaud’s Grateful Patient Solution, custom modeling, and Raiser’s Edge NXT.
Was it worth the investment?
In this Total Economic Impact report from Forrester, you’ll learn how Inova leveraged Blackbaud Healthcare Solutions to learn more about their constituents and ultimately leverage the combination of better data and enhanced functionality to focus its fundraising efforts and achieve an ROI of 90%.
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