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Engaging Your Patrons with the Right Message at the Right Time

Watch the on-demand recording.

It’s important to treat your audience how you’d want to be treated! That also means communicating to the right people with the right message and at the right time! And when you do it right, you’ll see a spike in online engagement! Learn from marketing and sales veteran David Shatz, Sr Manager of Digital Strategy Blackbaud as he shares some best practices on how to engage different demographics and generations to increase their engagement with your organization.

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Meet the presenter:

David Shatz has held a variety of marketing and sales leadership roles over his 20 year career! In 1996, David started in sales at Blackbaud, and after 10 very successful years, he went to expand his experience into sales leadership and marketing roles and worked for various companies. With all his new knowledge and after establishing his consulting business focused on the ValueSelling Framework®, he's come back to Blackbaud as a Digital Solutions Consultant!