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Advancing Community Health Webinar Series

In Partnership with: Accordant Logo

Presenters:
Erin Lanahan, Principal Consultant, Accordant
Amy Dorrill, FAHP, CFRE, Principal Consultant, Accordant
Suzanne Ghee, MPA, President & CEO, Thrive Public Affairs

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While COVID-19 has recently drawn attention to devastating health disparities, differences in social determinants of health have long contributed to worse health outcomes for vulnerable populations. Health leaders now accept that nonclinical factors play an outsized role in population health and are shifting their strategy accordingly. Increasingly, providers are screening for social risk factors and seeking to address them through partnerships with community-based nonprofits. This strategic shift beyond the hospital’s four walls has implications for those in community-facing roles. If anything, COVID has underscored the need for systematically strengthening the nonprofit ecosystem and moving to address upstream needs.

This series of webinars and posts will explore dimensions of community health for varied hospital audiences, with an emphasis on promoting understanding and driving to action. We will:

  • Explore the industry trends driving hospitals’ strategic shift to elevate community health
  • Demonstrate how fundraisers can make the case for projects connected to population health
  • Share strategies for effective community grantmaking
  • Explore approaches to community health initiatives addressing social risk factors, both through hospital-based programs and community partnerships

Moving Upstream: Hospitals’ Strategic Shifts to Address Social Determinants of Health

Watch the recording.

Addressing patients’ unmet social needs can improve their health outcomes and strengthen hospitals’ mission fulfillment and bottom line.

Hospital leaders, clinicians, and staff at all levels recognize the negative impact that patients’ unmet social needs have on their health outcomes. As hospitals move from fee-for-service reimbursement to accountable care, addressing patient’s nonclinical needs such as housing and food security becomes more top-of-mind. However, although these needs may be linked to health outcomes, hospitals cannot answer this call alone; expanded, effective community partnerships are required, as well as consistent screening, data capture, and referrals.

This first series webinar will examine the industry trends driving hospitals to address social determinants of health, explore how health systems are shifting their strategy and partnerships to meet these need, and offer considerations for initiating or elevating programs addressing social risk factors.
Related eBook: Hospitals' Strategic Shifts to Address Community Health

Making the Case: Raising Funds for Population Health Projects

Watch the recording.

Community impact may be a difficult shift for health systems to make, but it is perfectly aligned for philanthropic support. Nationally, foundations, corporations, philanthropists and annual donors are increasingly supporting initiatives that extend outside of the hospital and include gifts that support multiple projects and non-profits. Organizations must first choose the right population health initiative aligning the priorities of the organization with donor interest. Then, presenting the inspiring case must account for general obstacles to community impact philanthropy as well as adjust to the change in engagement and cultivation timelines.

The webinar will share how to identify the case for support, giving trends, methods for presenting the case to donors, and uniqueness of cultivating and engaging population health donors.
Related Blog Post: Elevating Community Impact Through Healthcare Philanthropy

Strategic Grantmaking to Improve Community Health

Watch the recording.

A healthy, diversified nonprofit ecosystem is essential to meeting community needs. In many locales, nonprofit hospitals serve as one of the largest economic engines. A well-run grantmaking program allows hospitals another effective path for living their mission and strengthening the community’s resources. Increasingly, hospitals are devoting a portion of their community benefit funds to grantmaking initiatives to build capacity for other community-based nonprofits.

This webinar will share the case for community grantmaking, current trends in community health grantmaking, considerations for setting up or recrafting a grantmaking program, efficient and effective grantmaking processes, and Driving towards outcomes: A discussion about evaluation.
Related Blog Post: Strategic Grantmaking to Improve Community Health

Creating Effective Community Health Initiatives

Watch the recording.

Hospitals around the country are leaning into addressing the social determinants of health. As community benefit programs are created to address health disparities, co-investment with like-minded partners helps drive greater impact. Using case studies, this webinar will explore key dimensions of different types of partnerships between hospitals and corporations, other healthcare providers, and community-based organizations.

Preliminary case examples include partnership between a health system and a bank: Leveraging corporate philanthropy to launch population health programs in an impoverished area of New Jersey, addressing child health equity placemaking and partnership between a health system and a grocery chain: Launching the nation’s largest mobile farmer’s market to address food insecurity and chronic disease.

In this webinar, we will discuss identifying strong opportunities and prioritize among community health programs, collective-impact relationship building—how to ensure shared vision and investment strategy, how to position community health as a C-suite and Board imperative, and guidance on operationalizing outcomes-driven partnerships between multiple organizations.

Moving Upstream: Hospitals’ Strategic Shifts to Address Social Determinants of Health

Watch the recording.

Addressing patients’ unmet social needs can improve their health outcomes and strengthen hospitals’ mission fulfillment and bottom line.

Hospital leaders, clinicians, and staff at all levels recognize the negative impact that patients’ unmet social needs have on their health outcomes. As hospitals move from fee-for-service reimbursement to accountable care, addressing patient’s nonclinical needs such as housing and food security becomes more top-of-mind. However, although these needs may be linked to health outcomes, hospitals cannot answer this call alone; expanded, effective community partnerships are required, as well as consistent screening, data capture, and referrals.

This first series webinar will examine the industry trends driving hospitals to address social determinants of health, explore how health systems are shifting their strategy and partnerships to meet these need, and offer considerations for initiating or elevating programs addressing social risk factors.
Related eBook: Hospitals' Strategic Shifts to Address Community Health

Making the Case: Raising Funds for Population Health Projects

Watch the recording.

Community impact may be a difficult shift for health systems to make, but it is perfectly aligned for philanthropic support. Nationally, foundations, corporations, philanthropists and annual donors are increasingly supporting initiatives that extend outside of the hospital and include gifts that support multiple projects and non-profits. Organizations must first choose the right population health initiative aligning the priorities of the organization with donor interest. Then, presenting the inspiring case must account for general obstacles to community impact philanthropy as well as adjust to the change in engagement and cultivation timelines.

The webinar will share how to identify the case for support, giving trends, methods for presenting the case to donors, and uniqueness of cultivating and engaging population health donors.
Related Blog Post: Elevating Community Impact Through Healthcare Philanthropy

Strategic Grantmaking to Improve Community Health

Watch the recording.

A healthy, diversified nonprofit ecosystem is essential to meeting community needs. In many locales, nonprofit hospitals serve as one of the largest economic engines. A well-run grantmaking program allows hospitals another effective path for living their mission and strengthening the community’s resources. Increasingly, hospitals are devoting a portion of their community benefit funds to grantmaking initiatives to build capacity for other community-based nonprofits.

This webinar will share the case for community grantmaking, current trends in community health grantmaking, considerations for setting up or recrafting a grantmaking program, efficient and effective grantmaking processes, and Driving towards outcomes: A discussion about evaluation.
Related Blog Post: Strategic Grantmaking to Improve Community Health

Webinar title goes here

Thursday, September 17, 2020 | 2:00 p.m. ET

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People in 164 countries are raising billions for the causes they care about. See how you can, too!


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People in 164 countries are raising billions for the causes they care about. See how you can, too!


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People in 164 countries are raising billions for the causes they care about. See how you can, too!


 
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