Future-Proofing Your Profit-Purpose Partnerships in 2020

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This year has been more seismic than we all anticipated, bringing with it a global pandemic, civil unrest, racial tension, natural disasters and a recession. With these issues demanding a heightened sense of urgency, and a continued responsibility by corporations to step up, speak up and do something to change our world, many companies are left grappling with the questions of “Where do we go next?” and “What do we stand for now and in the long term?”. Accelerist will examine how they defined purpose to drive brand loyalty and growth and how data can help you uncover right-fit causes to marry your company’s core values with social issues that matter most to your customers and employees.

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