Industry Review Infographic

This 9th issue of the Industry Review: Employee Engagement and Corporate Social Responsibility report explores key learnings and trends analyzed through data collected within the CSRConnect and GrantsConnect platforms. The 2021 infographic shows an overview of key findings in the report. Data was analyzed from January 1, 2020 - December 31, 2020.

Highlights from the 2021 Industry Review:

The social good community continues to respond to the hardships and impacts of the pandemic and social justice issues from 2020. Many CSR professionals shifted their employee and community engagement strategies as the world shifted to virtual and socially distanced work. We are inspired by the work of our partners and the clients we support as we review this year’s 9^th industry report and see that organizations of all sizes rallied their employees to give and serve others in their local communities and around the world.

•  Companies large and small are investing in purpose and social responsibility programs: Our report includes an analysis of employee engagement trends across companies with 0 – 100,000+ employees. The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall, giving and volunteering engagement rates. This was the only group that had an increase for all metrics from the 2019 report.
• Companies are addressing social justice issues: The 2021 Porter Novelli Business and Social Justice Study brings attention to the transformation of the consumer-company and employee-company relationship from the last year. We also saw this trend in our industry report as CSR professionals stepped up with disaster relief campaigns that specifically supported social justice. Social Justice campaigns received over $2.8 million in funding, which was 31% of the disaster relief donation amount transacted in 2020.
• Disaster Relief is Essential: Companies saw the necessity to organize disaster relief as a vital element of their employee engagement and social responsibility programs. Disaster relief saw a significant increase in donation amount reaching over $9 million. This was over a $6.1 million increase from 2019.

We hope you enjoy the infographic summary of this year's industry report. To download a copy of the full report click the link below. 

If you'd like to ask questions or simply chat about the report, you can reach us at [email protected].

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