Available on demand
Fundraising beyond alumni donors has become an essential component of higher education advancement programs. Howard Heevner will share with you the changing landscape of parent/family philanthropy in higher education using donorCentrics® analysis.
This program will dive deep into comparative data to show how these important constituents engage with your fundraising program and where action might be needed. You will be shown data from a variety of universities with parent and family philanthropy programs, as well as a broader review of the state of higher education giving today.
With a thorough analysis of donor acquisition, donor retention, and high-end donors, this presentation will provide you the data you need to strengthen your connection to families and parents and will provide details on how your institution can join this cohort and benchmark your parent/family philanthropy program against your peers.
Speaker: Howard Heevner, Annual Giving Consultant, Campbell & Company
