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Having a comprehensive digital strategy is critical for any organization or institution and in this webinar series, we’ll cover the core components for online success. Our team of presenters will share super-smart digital strategy hacks, based on the latest trends and stats, to show you the easiest ways to hack into the digital space, and you’ll even see some of Blackbaud’s solutions to help you get there.
Digital Life Hacks: Solid SEO
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Digi know?: 87% of smart phone owners use a search engine at least once a day.*

Search engine optimization (SEO) can determine how easy it is for your audience to find you online. A good SEO strategy should help drive serious traffic to your website. In this Digital Life Hacks webinar, Mike Snusz and Ryan Reister will discuss the importance of SEO and share hacks to incorporate it into your larger digital strategy.

*Source: Business2Community

Digital Life Hacks: Savvy Social Media
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Digi know?: There are 2.3 billion active social media users.*

Clearly, social media is a necessary component of digital strategy, but with 2.3 billion potential connections, it’s imperative to consider all pieces of a social media strategy. Are you creating and delivering engaging content for all of your audiences? Have you tapped into social listening to find the buzz? Join us to learn how to do it all in this Digital Life Hacks webinar led by Jamie Muller, Digital Solutions Consultant at Blackbaud.
*Source: Brandwatch

Digital Life Hacks: Engaging Emails
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Digi know?: Email has the highest return on investment of any marketing channel ($40 for every dollar spent)!*

That’s exactly why email campaigns should be your primary strategy for generating leads. In order to appropriately engage each of your target audiences, you need segmented lists and dedicated communication strategies. In this Digital Life Hacks webinar, Stephanie Thomas will discuss ways to improve your email marketing efforts to drive results.

*Source: QGiv

Digital Life Hacks: Creative Crowdfundraising
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Digi know?: 71% of millennials have participated in a nonprofit crowdfunding campaign.*

As DIY fundraising and crowdfundraising continue to grow in popularity, we’re discovering what makes for successful campaigns and why. In this Digital Life Hacks webinar, DIY fundraising expert Kelly Hohl will discuss why crowdfundraising works, how to use DIY campaigns to acquire new donors, and how to make the most of your supporters’ efforts.

*Source: Nonprofit PRO

Digital Life Hacks: End-of-Year Giving
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Digi know?: Nearly one-third (31%) of annual giving occurs in December.*

End-of-year giving is a big deal and can be wildly successful if it is planned and executed well.  It’s important to ensure that you take the necessary steps to set yourself up for success early. You’ll thank yourself later for doing so! Learn how to make the most of your end-of-year appeals in this webinar, hosted by Mike Snusz, principal consultant at Blackbaud.

*Source: Neon

Digital Life Hacks: Click-Worthy Web Experience
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Digi know?: 88% of nonprofits and education institutions said the most important communication tools were their email and websites.*

You need a site that’s exciting and actionable as well as one that tells your unique story in a way that resonates with your diverse audiences. In this Digital Life Hacks webinar, Liz Hiers, web design expert for Blackbaud, will talk about how to engage your website visitors as well as how to use your site as a tool for forming strong, personal connections online.

*Source: Nonprofit Quarterly

Digital Life Hacks: Homecoming and Events
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Digi know?: 64% of millennials prefer to fundraise through events.*

For more than five years, Clark University has partnered with Blackbaud to power its online portal for alumni and friends, Clark Connect. Clark’s integrated online marketing and fundraising suite has empowered the school to coordinate highly segmented email campaigns and grow engagement through a variety of different channels. Join Clark University’s director of advancement services, LaDona Fazio, and Blackbaud’s own Sarah Davis as they show you how Clark University leverages Blackbaud’s tools to host its annual homecoming weekend.

*Nonprofit Tech for Good 

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