Driving Engagement Using Ancient Myth, Social Media, and User-Generated Video
October 27, 2017 at 2 :00 pm. ET
In this informative webinar hosted by Michael Hoffman, founder of See3 and CEO of Gather Voices, you’ll learn how worlds collide to provide an effective framework for fundraising and communications in the digital age. This webinar focuses on Joseph Campbell’s 1949 book, The Hero with a Thousand Faces, which reveals his discovery that myths from around the world and throughout history have all followed a similar pattern known as the hero's journey. Today, this concept has become key to modern marketing. Join us as we expand on where technology is going in the future, what the hero’s journey is, and why this all matters to your organization.