Next webinar: Thursday, October 25 at 3:00 p.m. ET

Your database is full of alumni who are also “micro-influencers” and are willing to share the good work your institution is doing with their classmates, friends, and family. But are you ready to mobilize them?

Your job as a fundraiser is to harness the passion of active followers who are primed to take action, facilitating their participation as supporters, messengers, donors, and leaders. And doing so can be very lucrative. Just 27 influencers helped one organization raise over $200,000 for a P2P event, and one study determined that a single post by five influencers increased an organization’s social reach by over 400%.

In this webinar, we’ll demonstrate the tools you can use to identify your social influencers and empower them with an effective crowdfunding strategy to transform your social-savvy alumni and students into strong and loyal ambassadors.