January 31 at 2:00 p.m. ET
Non-governmental organizations (NGOs) around the world have been taking donations online since the 1990s. This hands-on workshop will give fundraisers a chance to learn and adopt the proven, practical ways to improve their donation forms—and raise more money. You’ll walk through proven techniques from the NGO and commercial sector over the last 30 years that teach you to improve your online donation experience.
The workshop aims to equip you with a lens on what makes best-practice donation forms in a growingly competitive e-commerce market, and additional techniques to raise more money and convert more donors to different ways of giving—from single gift, monthly giving, middle donor, and even planned gifts and major gifts online.
