On the road to fundraising greatness, it doesn’t hurt to have roadmap guiding your way. Each session in this webinar series covers a different component of a strong fundraising strategy and identifies the principles and practices that can take your fundraising efforts to the next level.

Throughout the series, you’ll learn how to attract, engage, and retain more donors with a sustainable fundraising strategy that is built to last. From websites and peer-to-peer campaigns to major giving and donor retention, join us for each session to map your journey from good to great!

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Creating a Balanced Scorecard
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It’s an incredible challenge for most nonprofit organizations to develop and deliver on an integrated fundraising strategy—including all systems, processes, people, channels, and methods—but in the 21st century, it’s vital to be integrated to be successful.

In this webinar, we will systematically walk through the key elements in created an integrated balanced scorecard, including the strategy map, scorecard, and implementation plan. This session will be helpful for beginners, but the content will be geared towards intermediate to advanced fundraising organizations.

Presenter:
Mike Johnston President and Founder, Hewitt and Johnston Consultants

Mike, president and founder of the global fundraising consultancy Hewitt and Johnston Consultants (hjc) and co-founder of two global fundraising products The Global Legacy Giving Group and Fantasy Fundraising, has been a leader in nonprofit fundraising and integrated marketing for 24 years. Working with hundreds of clients in North America, Europe, Latin America, and Asia Pacific, Mike is recognized as an expert in integrated fundraising practices for nonprofit organizations of all types.

Accelerate the Donor Journey from Good to Great
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Why do nonprofits need to manage the entire donor experience? Because organizations that provide a compelling donor-centric experience reap significant benefits, including increased engagement, advocacy, and donations. Donor journey mapping is an emerging and powerful technique to help you understand the needs of all your stakeholders, including volunteers, board members, patients, users, employees, members, and donors. This webinar will provide an overview of how you can start attracting and retaining your donors by ensuring that they have exceptional experiences with your organization at key touch points along their journeys with you.
Presenter:

Mike Johnston, president and founder of the global fundraising consultancy Hewitt and Johnston Consultants (hjc) and co-founder of two global fundraising products: The Global Legacy Giving Group and Fantasy Fundraising, has been a leader in nonprofit fundraising and integrated marketing for 24 years. Working with hundreds of clients in North America, Europe, Latin America, and Asia Pacific, Mike is recognized as an expert in integrated fundraising practices for nonprofit organizations of all types.

Drive Your Nonprofit’s Website from Good to Great
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Did you know 41% of Canadian donors turn to an organization’s website for the information they need to decide if they will make a donation?* If you’re unsure whether or not your website provides the right information to attract and engage prospective and current donors online, join us for a one-hour workshop with Raheel Gauba, Blackbaud’s design guru. In this session, Raheel will share core principles of great web design while walking you through examples of some of the best Canadian nonprofit websites on the Internet today. Learn how to take your organization’s website from good to great!
Presenter: Raheel Gauba

*Source: Ipsos Reid’s 2014 study What Canadian Donors Want

Rev up Your Peer-to-Peer Campaign from Good to Great
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More than 47% of peer-to-peer participants say the number one reason they have never fundraised is because they were never asked.* If your peer-to-peer campaign is at a standstill or if you simply need advice to get started, join us for a one-hour webinar with Jori Taylor, Blackbaud’s peer-to-peer maven. In this session, Jori will share the core strategy behind every successful peer-to-peer fundraising campaign to help you decide where you want to go, how to get there, and who's going with you. Learn how to recruit and retain the right participants, communicate with them effectively, and motivate them to fundraising success!
Presenter: Jori Taylor

*Source: Blackbaud’s Peer-to-Peer Benchmark Report

Take Your Major Gifts Program From Good to Great
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Did you know that major giving is frequently cited as the top challenge our customers face? Securing significant gifts from individuals, foundations, and corporations through face-to-face fundraising can take a nonprofit from simply surviving to thriving. Join Jessica Rawn from the YMCA Simcoe/Muskoka and Dino Sophocleous from the Arthritis Research Foundation for this valuable webinar to learn the key pieces of major gift fundraising success: finding the right prospects, recruiting volunteers or doing it yourself, getting appointments, researching your prospects, building a case, and making the ask.
Presenters:
Dino Sophocleous, CFRE, Executive Director, Arthritis Research Foundation
Jessica Rawn, CFRE, Manager, Philanthropy & Association Advancement, YMCA of Simcoe/Muskoka

Advance Your Stewardship Strategy from Good to Great
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On average, nonprofits will lose nearly three of four new donors, translating to an abysmal donor retention rate of 27%.* Too often donor retention falls to the bottom of the priority list after fundraisers wrap up their year-end campaigns. But when the next giving cycle rolls around, many donors are nowhere to be found. Join Danielle Johnson Vermenton, one of Blackbaud’s npEXPERTS, for an overview of the state of donor stewardship in Canada. Learn the essentials of an effective gratitude strategy, both offline and online, including when to set up a donor welcome series, where to recognize your donors, and how to integrate and coordinate the timing of your communications so that your donors feel appreciated and keep coming back year after year.
Presenter: Danielle Johnson Vermenton

*Source: Blackbaud’s donor retention eBook Show the Love

Steer Your Fundraising Potential from Good to Great
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Chances are you know how well you’re performing relative to your budget. But do you know how well you’re performing relative to your potential? What is your fundraising potential, and how do you calculate it? In this session, we’ll explore the idea of fundraising potential and provide insight into how you might find pockets of opportunity and redeploy your scarce resources for even greater gain.
Presenter:
Chuck Longfield has served as Blackbaud’s chief scientist since January 2007 and is the founder of the Target Analytics Group. He has extensive experience designing and implementing national and international constituency databases, as well as addressing the information needs at many of the world’s largest nonprofit organizations. Fundraising Success magazine named him Fundraising Professional of the Year in 2007.

Developing Your Fundraising Plan
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Do you have a fundraising plan, but wonder what you can do to take it up a notch?

In this webinar based on our eBook, Bound for Greatness: How to Take Your Fundraising from Good to Great, we’ll review the basics of developing an integrated and donor-centric fundraising plan. You’ll learn the key elements of an integrated plan, and we’ll share examples of fundraising plans developed by leading nonprofits.
Presenter:
Patricia Tynan Senior Channel Marketing Manager, Blackbaud

Patricia is a senior channel marketing manager for Blackbaud. She is a regular volunteer and serves on the board of directors for Front Steps, a nonprofit working to end homelessness in Austin, Texas. Patricia has presented at AFP Houston's Meet the Experts, San Antonio Area Foundation, and the nonprofit Emerge conference series. Patricia holds an M.T. in strategic foresight and planning from the University of Houston and a BA in government from The University of Texas in Austin.