When It Clicks: Building a Virtual Audience that Feels Right
Thursday, November 17 | 2:00 p.m. ET
Before promoting an upcoming exhibit or production, you need to build a virtual audience—the group of individuals who interact with you on social media, read your emails, check your website, and are waiting to hear what you’re doing next. This needs to happen before you do anything else and long before anyone even walks through your door. Join David Wyatt of Wyatt Brand as he shares ways to recruit new virtual audience members and retain your current members with creative email capture strategies and engaging campaigns that drive clicks, increase opens, and bring new faces to your venue. @blackbaud @wyattbrand #whenitclicks.
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About the Host, David Wyatt
David has 16 years’ experience in direction and strategy for a multitude of artists, entrepreneurs, cultural institutions, corporations, and nations including dozens of smaller and medium-sized creative endeavors. With an early career nurtured in the arts, educated in printmaking at the University of Texas at Austin, David learned the disciplines of marketing first in bands then with the Austin Symphony and Austin Museum of Art (now The Contemporary). He launched Wyatt Brand alongside his wife and partner Rachel in 2006 and has since worked with entrepreneurs, ambassadors, and CEOs to reach their goals.
