Igniting Your Online Strategy: Six Tips for Arts and Cultural Organizations—A Two Part Series
Presenter: Liz Heirs, Blackbaud
Part One: Watch the recording >Part Two: Watch the recording >
Having a great website is only a piece of your overall marketing and communication strategy. Not only do you need an inspiring web design for your audience, but you also need a plan to reach and engage visitors, donors, members, and patrons. Join us as we discuss the six strategies for online marketing success. Learn how Blackbaud can help you broaden your reach, accelerate growth, engage supporters, and more!
Anatomy of High-Conversion Email Campaigns
Watch the recording >Learn how to make your email campaigns perform. Whether you're selling tickets to your next performance or fundraising to support your new museum exhibit, this webinar is for you! Our resident expert, Mike Snusz, will share peer examples of who's doing it right and how you can get better awareness and engagement through email programs.
Watch the recording.
Designing Your Culture for Technology Success
Presenter: Alan Levine, Arts Technology Consultant
Watch the recording >The technology at our disposal is more capable than ever before, from CRM and the full range of related applications to Business Intelligence tools. Yet many organizations recognize that they could still be getting more value from their investments. Often, the limiting factors are cultural in nature. How does the organization rally around the technology, adopting their method of collaboration and engagement, rhythms and pace of work, tempo and decision making, and how they measure and value their work to enable themselves to fully leverage the tools now at their disposal? We must deliberately “design” our cultures. Join Alan Levine to learn how your organization can design your culture for success!
Watch the recording.
An Inside Look at TrendsWatch 2016
Presenter: Elizabeth Merritt, Center for the Future of Museums, AAM
Watch the recording >Hear from team members at the American Alliance of Museums as they share highlights from their
TrendsWatch 2016 report--exclusively with the Blackbaud arts and cultural community! You'll learn how your organization can take advantage of opportunities and avoid risks from the emerging trends.