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Map out Your Online Strategy: A Series for Higher Education Institutions
 

The journey to online strategy success for higher education institutions starts here! In this six-part webinar series, we'll discuss the best tips and tricks for bringing your school's story to life online. From engaging website design and social media to search engine optimization and data-driven fundraising campaigns, this specialized series will enable you to map out an actionable online strategy for your higher education institution.



Map out Your Online Strategy: Data-Driven Campaigns for Higher Education Institutions
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While more organizations are creating multichannel campaigns, many still aren’t using data to drive those campaigns. This webinar will take you behind the scenes of successful digital campaigns and show you how to find and use meaningful data to increase your campaign effectiveness. We’ll outline what data matters most and how to apply it strategically to your next campaign!

 

Map out Your Online Strategy: Search Engine Optimization for Higher Education Institutions
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With ongoing algorithm updates and constantly evolving best practices, Search engine optimization (SEO) can be overwhelming for those who are unfamiliar with it. But it’s also one of the best ways to drive more traffic to your website, ultimately leading to a more streamlined admissions process for your school. In this session, our resident expert Mike Snusz will cover SEO success stories from higher education institutions and share tips on optimizing your school’s site! Watch the recording.

 

Map out Your Online Strategy: 6 Tips for Higher Education Institutions (Part One)
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Having a great website is only a piece of your overall marketing and communication strategy. Not only do you need an inspiring web design for your audience but also a plan to reach and engage alumni, students, parents, and donors. Join us as we discuss the first three of six strategies for online marketing success and how Blackbaud can help you broaden your reach, accelerate growth, engage supporters, and more!

 

Map out Your Online Strategy: Website Design for Higher Education Institutions
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On the journey to online strategy success for higher education institutions, the first stop is your website. Join us for a free webinar to discuss the best tips and tricks for designing an exciting and actionable website that tells the story of your institution and resonates with your audience. Our design experts will reveal their top 10 tips, discuss how to engage your website visitors, and share how to create a strong personal connection online! Watch the recording.

 

Map out Your Online Strategy: Social Media for Higher Education Institutions
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From creating social ambassadors to targeting prospective students and parents, social media is necessary for higher education institutions looking to succeed online. In this webinar, Mike Snusz, social media extraordinaire from Blackbaud, will discuss what matters most when it comes to social media and how to create a memorable experience for your supporters.

 

Map out Your Online Strategy: 6 Tips for Higher Education Institutions (Part Two)
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Having a great website is only a piece of your overall marketing and communication strategy. Not only do you need an inspiring web design for your audience but also a plan to reach and engage alumni, students, parents, and donors. Join us as we discuss three more strategies for online marketing success and how Blackbaud can help you broaden your reach, accelerate growth, engage supporters, and more! Watch the recording.

 

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