Tips to Enhance Your Sustained Giving Program
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Acquiring recurring donors is tough and keeping them engaged—and giving—is even tougher. Learn how one nonprofit—World Food Program USA—has grown revenue for its sustained giving program through email outreach, website optimization, and upsell appeals. In addition to providing tips that your nonprofit can apply, Director of Digital Fundraising and Engagement Dan Reed will explain how Blackbaud’s Credit Card Updater service has enabled his organization to recapture $177,000 in just one year, at a total cost of $339.