First Impressions: Revisiting Your Customer Journey (Post-Visit)
Thursday, November 29 at 4:00 p.m. ET
Riddle time! How is managing the visitor experience like hitting a golf ball? Follow-through is everything. How is your post-visit follow-up game? Setting the stage properly and earning visits is a huge mission accomplished, but the war for their loyalty isn't over yet.
Circle of Life—Capitalizing on Visitor Loyalty
Tuesday, January 29 at 2:00 p.m. ET
Are you an attraction or a nonprofit? How you answer that not-so-simple question has a profound impact on how you approach everything from business decisions to how you view your relationship with visitors. While all that existential dust settles, we will look at the factors at play in turning casual visitors into die-hard fans. To gain and maintain loyal supporters, "knowing thy self" is important for arts and cultural organizations.