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Join us for this webinar series.

January 31 at 2:00 p.m. ET

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This year underscored the critical role of the social good community and also challenged every organization in unique ways. But history (and data) prove that giving is resilient, that generosity perseveres.

Every year on GivingTuesday people around the world rally behind the organizations that matter to them. As the global conversation turns to causes on December 1, take this opportunity to energize and engage your supporters—and build momentum for your year-end fundraising. Learn from the best practices and proven approaches we explore in these webinars to make this your most successful GivingTuesday and year-end yet.


End-of-Year Giving: Not What We Thought It Might Be

 

Drawing on an analysis of annual gifts from a five-year period encompassing 2015 through 2019, including the most recent impact of today's philanthropic landscape, Analytics Architect Lawrence Henze sought to uncover any data and behavioral trends that could help identify end-of-year (EOY) donors and differentiate them from other types of donors and non-donors. His findings surprised him, and they may surprise you as well. Join Lawrence for a discussion of his findings and a discussion of tools and strategies to get the most out of your year-end efforts.

So, You Created an Online Campaign. Now what?

September 23, 2020 | 1:00 p.m. ET

What makes GivingTuesday effective for some and disappointing for others? Digital fundraising is all about multi-channel relationships with your supporters and being intentional with your communication and asks. In the age of COVID-19, how can you give your supporters a safe and creative way to fundraise from the comfort of their own home? Peer-to-Peer fundraising, when coupled with effective marketing, gives something for people to rally behind, creates community, and can provide a fun and creative outlet for participants during these long days of staying safer at home. Learn how you can empower your supporters with recruitment tools, incentives, and ways for them to amplify their message to help turn their network of friends and family into donors. Doing Good Digital will also share tips on how-to make sure your multi-channel marketing is ready to rock in the weeks leading up to GivingTuesday.

Facebook Fundraising 101: Tips to Help You Have a Successful Online Campaign

September 24, 2020 | 3:00 p.m. ET

Facebook® has become a powerful fundraising channel many nonprofits are leveraging in an effort to expand their impact, amplify their reach, gain new donors, and raise more funds.

To help you enhance your performance + acquire the key information you need to nurture relationships now and for the long term, the Blackbaud TeamRaiser and Facebook Integration, and our new partnership with GoodUnited, makes your peer-to-peer fundraiser campaigns easy to administer and more effective...for your Supporters and for you!

In this webinar we welcome Facebook Fundraising experts Julie Winner, Managing Director of Digital Brand Engagement at American Cancer Society, Jeff Habib, Senior Vice President at GoodUnited, and Blackbaud Senior Customer Success Manager, Jennifer Peters.

Join us as we explore 2020 Facebook Giving trends, the best practices you should leverage in your upcoming campaigns, important datapoints you will be able to capture along the way, and a real-life actionable and scalable case example from Facebook Fundraising Leader — American Cancer Society — and the strategies the organization has leveraged for success.

Using GivingTuesday to Engage Your Mid-Level Donors

September 29, 2020 | 2:00 p.m. ET

When you think about #GivingTuesday, your small-dollar donors likely come to mind—and all the strategies that help you reach that broad audience. There’s no question that crowdfunding drives this global generosity movement, but are you missing out on an opportunity to engage your mid-level donors?

Led by Campbell & Company presenters, this webinar will explore how to integrate #GivingTuesday into your mid-level giving program. Mid-level giving experts Lauren Collette and Jacquelyn Peters will walk through a series of #GivingTuesday strategies tailored to this important group. You’ll leave the session with a roadmap to help you achieve your giving day goals and meaningfully connect with your mid-level donors along the way.

Your Raiser's Edge NXT "Get-Ready" Guide for GivingTuesday

September 30, 2020 | 2:00 p.m. ET

Giving Tuesday might be months away… but let’s ensure that your database is ready to support you during the most critical time of the year. We'll review data health tips to ensure your constituent data is ready to go, as well as refreshers on setting up your appeals and donations forms.

Beyond Giving on Tuesday: Steward Donors Through the New Year

October 15, 2020 | 1:00 p.m. ET

Join Tanya Fitzgerald (stewardship super fan) and Stephanie Thomas (peer-to-peer fundraising enthusiast) to see how you can turn those peer-to-peer supporters into retained advocates. In this session, we will address the challenges of cultivating relationships with first-time donors (who gave specifically to an individual), retaining fundraisers year-over-year, and all your pressing questions with a live Q&A at the end. Register today!

Procrastinators Unite!

November 17, 2020 | 1:00 p.m. ET

Need to spin up an online giving form for end of year fundraising, fast? Join us for 30 minutes, where we will show you how to build an enticing, mobile-friendly page through Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™. We will quickly demonstrate the various ways to configure your page, whether you desire a compelling form that drives conversions, a true peer-to-peer campaign that increases supporter engagement or a straightforward method to collect donations with as little building as possible.

Procrastinators Unite!

November 17, 2020 | 1:00 p.m. ET

Need to spin up an online giving form for end of year fundraising, fast? Join us for 30 minutes, where we will show you how to build an enticing, mobile-friendly page through Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™. We will quickly demonstrate the various ways to configure your page, whether you desire a compelling form that drives conversions, a true peer-to-peer campaign that increases supporter engagement or a straightforward method to collect donations with as little building as possible.
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All Blackbaud's GivingTuesday Resources in One Place.   

 

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Past GivingTuesday Webinars Featuring Blackbaud Customers and Consultants

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Stories of Impact. Hear How Your Peers Prepare for Year-End Success.

 
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