Why Heads of School are Critical to Marketing Success

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School marketing has changed dramatically in the past decade, creating new realities that only heads of schools have the credibility and authority to successfully address. In addition, the traditional view of school marketing, which limits its impact to recruitment and fundraising results, is being replaced by one that recognizes the holistic implications of marketing initiatives. As a result, the head’s unique ability to ensure the success of marketing efforts is actually driving overall school success. In this webinar, we discuss the specific factors that are changing the face of school marketing and the unique imperatives that are being created for heads of schools.