We keep your data healthy. You keep your mission moving.
Your data is an asset and the fuel for so many of your programs. Ensuring that your data is of the highest quality can be a constant, time-consuming task. It can also leave you concerned about the risks of altering live data. But without accurate data, how can you be sure you are reaching your supporters without runaway costs? This Blackbaud Managed Services solution is designed to help you achieve the best data quality possible while keeping your time and emotional input at a minimum.
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The Need for Data Health
Better data reduces costs for campaigns, makes communications with supporters more impactful, and increases the efficiency of your staff. With that in mind, here are some reasons your data might need a checkup:
- 12% of existing donors change addresses each year, making it difficult to efficiently connect with them, convey your message, and maintain strong relationships
- Donors often change email addresses or use more than one
- Increased reliance on mobile phones has added complexity to calling for major giving programs and has forced fundraisers to juggle numbers and adhere to new regulations
- Constituent households shift regularly because of marriage, divorce, deaths, job changes, etc., making it difficult to understand who to connect with, invest in, and steward
How It Works
Many organizations just don’t have the resources, time, or staff to prioritize their data health, and they suffer the downstream effects. This service becomes an extension of your team and the dedicated resource you need. Here’s what you get:
BLACKBAUD SERVICES
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Healthier Data, Better Outcomes
Since 1986, Second Harvest Foodbank of Southern Wisconsin has put more than 100 million meals on the tables of the 1 in 8 who are facing hunger in 16 counties of southwestern Wisconsin. As a member of Feeding America—a nationwide network of member food banks and the nation's largest domestic hunger-relief organization—Second Harvest has worked with hundreds of local hunger-relief charities to provide the peace of mind that comes with knowing you have enough food.
“The Managed Services have already made a significant improvement in data quality after just a couple of months. Before working with the Managed Services team, our database scorecard was a C-. After the initial efforts with our Managed Services team, our score improved to a B-. And it’s not about data quality purely for the sake of data quality. Data quality is important because it means we will reach hundreds or thousands more supporters. Knowing our average gift size and participation, we know reaching more supporters will improve our overall fundraising performance.”
—Katie Ishmael, Development Coordinator, Second Harvest Foodbank of Southern Wisconsin
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