Karl is the founder of Marlin Communications—a communications agency dedicated to the Australian charities, causes and for-purpose sector.
Over the past 15 years, Marlin Communications has been very successful in raising the public profile and awareness of their clients and their causes. As their partner, Marlin has worked with them and been instrumental in raising many millions of dollars in funds.
Karl has always believed in the for-purpose sector. The profundity, depth and genuinely worthwhile causes and the efforts of the people within it deserve the best creative services that Marlin can provide.
He has a unique combination of passion for what our sector stands for; an understanding of the balance between the commercial realities of raising money and spending it; of advocacy; of effective fundraising and communications; and most importantly, of understanding how to persuade people to care and give a damn.
As Founder and Idealist of Marlin Communications, he very much believes in what Daniel Kahneman said about people, decisions and actions; ‘“No one ever made a decision because of a number. They need a story.”