Moving Beyond Mailmerge: The Personalized Admissions Journey

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Let's face it, sending bulk letters no longer makes the cut. Families are targeted for personalized communications all over the web. Organizations understand the need to deliver the right information at the right time in order to win the hearts and minds of customers. Personalization is key.

Has your admissions office graduated to personalized web marketing? Are you delivering tailored emails in drip campaigns? What about using video to speak directly to individual applicants? Do you keep families in the loop—in real-time—as they work through the admission process?

Join Peter Baron of Blackbaud’s K–12 team for a conversation on how marketing personalization can redefine the way your admissions office communicates. Walk away with tips on how to improve yield by personalizing your school’s message for potential applicants.