Segmentation and Personalization: How to Accelerate Your Integrated Fundraising Program
Now available on-demand.
It’s the start of a new year and your donor file is full of new supporters and constituents from previous campaigns. What are the next steps and best practices? Join Keisha Hartman and Paul St Onge from Doing Good Digital as they discuss how your nonprofit can create a donor-centric fundraising program using segmentation and personalization. They will share digital upgrade ideas, stewardship and retention tactics and dive into how segmentation and personalization can improve your next big fundraising campaign. If your organization is looking to expand your digital fundraising program this year, Doing Good Digital is here to help you reach your goal across all levels of giving.
Meet the Presenters
Doing Good Digital is a boutique agency of expert online fundraisers and digital consultants who were recently named Blackbaud’s Fundraising Channel Partner of the Year. We help nonprofit organizations grow their digital fundraising programs by providing strategy, design, and development for their online assets.
Paul St. Onge,
Co-Founder,
Doing Good Digital
Paul is a seasoned digital fundraising consultant and has worked in the nonprofit sector for over nine years. He currently leads the discovery, design, and overall digital fundraising strategy for our clients. Paul’s background in finance, technology startups, and digital media helps him bring a strategic vision to every project.
Keisha Hartman,
Director of Operations,
Doing Good Digital
Keisha has been working in the nonprofit sector for the past eight years with a specialization in integrated marketing for events, partnerships, donor relations, and third party fundraising. Being a fundraiser first and having worked for a non-profit herself, Keisha’s experience brings a unique perspective to her clients’ projects and goals.
