COVID has given many Food Bank organizations a windfall of new single gift donors. Listen in, and participate, in a unique session that looks at best-practice Food Bank conversion programs to help retain this influx of new supporters. Nicole Owens, Food Bank of Central and Eastern North Carolina, and Rori Gallagher, Central Texas Foodbank, will talk data, technology, and multi-channel approaches to keep them coming back year after year.

COVID presented Food Banks with real challenges. Join the LA Regional Food Bank as three of their team members describe how they met the multiple challenges in 2020 and 2021 through increased digital investments in people and technology and a multi-channel, data-driven approach to grow all revenue sources and improve donor stewardship and relationship management at the same time.

COVID accelerated the digital footprint of Food Banks. Food drives were a big piece of this change and provided an opportunity to drive citizen participation and community involvement. The emergence of virtual (and now hybrid) events also took place. Join Tara Sinicropi of Central Texas Food Bank, Jenna Temple of Food Bank of Central and Eastern North Carolina, and Greg Douglas of Greater Vancouver Food Bank to hear stories of how three different Food Banks found fundraising success with events during COVID through courage, innovation and great ideas.

If they weren’t already before 2020, data and analytics are definitely at the forefront now. The meteoric rise of digital usage during COVID means every Food Bank needs to be even smarter in how they utilize, interpret, and action good data and analytics. In this session, you will hear from keen and capable data-driven fundraisers (Samantha Wright, Food Bank of Central and Eastern North Carolina and Brianna McCabe Alldredge, Central Texas Food Bank) who will outline how they’ve brought data and analytics to the forefront of growing their fundraising revenue.

Has COVID opened the door for more mid-level and high impact giving? And more than that, does the combination of data, analytics, propensity modelling, digital (zoom anyone?!) multi-channel marketing, and the return of in-person solicitations offer us a once-in-a-lifetime opportunity for larger gifts from our supporters? Listen and ask questions in this session with Jasmine Braithwaite from City Harvest as she shares how a combination of the ‘tried and true’ best practice of uncovering larger gifts goes hand in hand with new, digital and data-driven methods. We’ll also look at how larger gift giving can fit into a justice/equity/diversity lens.

You can't ignore it: the world of fundraising is changing faster than ever. COVID accelerated digital beyond people’s budgets and expectations, events and food drives shifted to virtual, major donor asks went to Zoom, and more. Clearly, the traditional art and science of fundraising must adapt or we’ll struggle in an unknown 2021 and beyond. This session wraps up the Summit with a conversation that gives us the big picture and on-the-ground tactics at the same time. Join hjc’s Mike Johnston, Neil Heatherington (CEO, Daily Bread Food Bank), and Tania Little (Food Banks Canada) for an open conversation that will riff off the one-of-a-kind Food Bank Fundraising Survey–a first of its kind–on the impact that COVID had on fundraising and its future. Practical future-gazing at its best.

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