Building Your Sustaining Giving Program with Tips from the ProsWatch the recording
Digital streaming services like Netflix®
have captured huge market share by catering to a growing interest in “subscribing” to content rather than owning it. In many ways, this “subscription” model works very well for nonprofits. Monthly recurring giving grew by over 20% in 2017 according to recent Blackbaud research, showing that people today want to commit to support organizations that matter to them over time, rather than just as a one-time thing.
There is an art to growing a strong base of recurring revenue; join us to hear from WUNC, a public broadcasting station with tens of thousands of sustainers on their list. Public broadcasting stations caught on early to the value of promoting “membership” programs; this webinar will focus on techniques and approaches that all nonprofits might learn from WUNC for managing and expanding relationships with sustaining donors.
Creating a Complete Multichannel Messaging Strategy for Your Nonprofit
Tuesday, March 13, 2018 at 1:00 p.m. ET
Your nonprofit benefits when your supporters feel connected to your mission, your values, and your work. Consistent messaging and a multichannel communications strategy is the key to connecting with supporters and making your fundraising and advocacy appeals more productive. Are you ready with a unified message that you can execute across all your platforms—direct mail, email, social, earned and paid media, and more? Join Blackbaud and communications specialist Bryan Rutberg for a fast-paced, informative, and actionable 60-minute session that will help you assess your organization’s effectiveness in a multichannel world, and set you on the path to developing a messaging framework your entire organization can use to build relationships and drive engagement and giving.
As principal of 3C Communications, Bryan and his team work with Fortune 100 executives, nonprofit leaders, startup founders, and career-climbers to help them find their voice, craft their message, and drive their key audiences to action in person, in print, and online.