Power Up Your Peer-to-Peer Programs
with Predictive Analytics
January 31 at 2:00 p.m. ET
The peer-to-peer fundraising landscape is rapidly changing as new ways to give and engage have emerged. While organization-driven events remain the cornerstone of most programs, do-it-yourself and crowdsourced fundraising are on the rise. Fundraisers need to understand who to target for each type of program and what kind of messaging is most effective.
Blackbaud Target Analytics® leverages industry-leading data analytics capabilities to help you accomplish just that. We combine your constituents' past event and fundraising history—with data from over 1.2 billion industry-wide peer-to-peer transactions—with Blackbaud's proprietary behavioral and demographic data to predict each individual's likelihood and motivation to give.
With Advanced Peer-to-Peer Insights, you get:
- Event Participation Prediction
- DIY Prediction
- Peer-to-Peer Constituent Persona Segmentation
- Strategic Implementation and Consulting Support
Industry data indicates that peer-to-peer donors have unique attributes and motivations for engaging with social good organizations. Blackbaud Target Analytics provides the data-driven guidance you need to increase participation, identify your best advocates, and increase overall fundraising.
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Blog: Getting Serious about Peer-to-Peer Data
Read how advanced analytics will help you be better stewards of your donor and fundraiser dollars, allowing you to use data-driven predictions to lower costs, increase participation, and ultimately grow revenue.
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Product Tour: Blackbaud's Peer-to-Peer Solutions Portfolio
From traditional running, walking, and cycling events to DIY and crowdfunding initiatives, you can use Blackbaud’s peer-to-peer solutions to engage and grow your supporter base and raise more funds.
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People in 164 countries are raising billions for the causes they care about. See how you can, too!
Lorem Ipsum
People in 164 countries are raising billions for the causes they care about. See how you can, too!
Lorem Ipsum
People in 164 countries are raising billions for the causes they care about. See how you can, too!
