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Join us as we delve into the ever-changing world of enrollment management in higher ed to discover innovative strategies and new best practices to attract, engage, and retain students. From leveraging data to identify prospective students to crafting more compelling messaging for a new generation, we will help you reimagine your recruitment approach. Whether you’re a seasoned enrollment expert or new to the field, this session provides actionable insights to enhance your enrollment efforts, optimize outcomes, and drive institutional success.  

You’ll discover how to:

• Expand and diversify your enrollment pipeline
• Re-examine your recruitment and application processes to find inadvertent barriers 
• Foster collaboration and communication throughout admissions, recruitment, financial aid, and marketing teams
• Leverage technology and data to identify and engage prospective students 
• Drive retention through dynamic engagement strategies

Presented by:

Micaela Lenhart, EdD
Director of Strategic Initiatives for Enrollment Management Technology, Kansas State University

Dr. Micaela Lenhart was a first-generation college student who never intended to go to college. What started as an agreement with her parents to earn her associate degree turned into a lifelong passion for helping others realize that earning a degree is possible. That dedication has inspired her work in higher ed admissions, enrollment, and recruitment for more than thirteen years. She has held positions in large universities and small colleges and is currently focused on strategic enrollment initiatives at Kansas State University.

Ron Filipowicz
Vice President of Partnerships, Ghost Targeted Marketing

Ron is an experienced Vice President with over 20 years of demonstrated history and ever-increasing levels of responsibility in the fields of Higher Education, Nonprofits, Sales, and Marketing. He’s experienced great and not-so-great teamwork between enrollment management and marketing teams, including as an admissions officer, a consultant, and a service provider. Ron specializes in bridging the gaps between teams to help them achieve goals and institutional success.

Presented by:

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