Join our upcoming webinar as Blackbaud consultants, Chris Brooks and Lauren Enlow, talk about building and maintaining a monthly giving program.
Building a sustainer program is one of the best ways to boost donor retention rates and ensure stable long-term revenue—things that are becoming more important now than ever.
They will chat about segmentation and messaging strategies, the systems and technology needs to be effective in today’s fundraising atmosphere, and finally, what does it look like to communicate with your monthly donors once they have signed up.
Key takeaways include:
- Segmenting your audience and building the message
- Systems: setting yourself up for success
- Stewardship and upgrades: communicating with your sustainers
Presenters:
Chris Brooks, Strategic Analytics Consultant, Principal, Blackbaud
Lauren Enlow, Strategic Analytics Consultant, Senior, Blackbaud