Demystifying Grateful Patient Fundraising

Now available on-demand.

Patients that convert to donors are some of the most loyal and generous supporters of the healthcare industry. But understanding who is likely to emerge as a donor from this unique population is challenging. Join industry experts from Marts & Lundy and Blackbaud's Target Analytics Team as they discuss new research in this area and unpack ways in which you can maximize fundraising potential through these special relationships.