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Connect with your donors.


January 31 at 2:00 p.m. ET

Blackbaud Gradient

Analytics are the key to working efficiently and effectively to reach your goals. Blackbaud's data analytics solutions provide the insight your organization needs. In this webinar series we will show you how Blackbaud's target analytics solutions will help you:

  • Acquire new donors and advocates and inspire them to join your mission
  • Connect with constituents through channels they prefer
  • Optimize fundraising to save time and improve ROI
  • Understand your fundraising efficacy and the unique personas of your donors

Past Webinars

Blackbaud Gradient

Sustainer State of the System: Beyond the Basics
Presenting: Deb Ashmore, Principal, Analytics Consulting
Watch On-Demand

The global pandemic of 2020 drove and continues to drive fundraising trends across all sectors and program sizes, but what were the impacts on targeted donor segments? Specifically, how was sustainer giving impacted? And what lessons from the past can we use to provide insights into our best course of action beyond the pandemic? Using Benchmarking Data from leading national organizations, we’ll provide trend analysis and key learnings to help you grow this critical group of donors.

Data Health 101: The Mission to Maintain a Healthy Database
Presenting: Adriene Chisolm, Manager, Analytics Consulting
Watch On-Demand

You've probably heard that maintaining healthy data is a challenge for nonprofits, but the prevalence and cost of missing or inaccurate donor data may surprise you. Duplicate records, incorrect addresses, deceased donors - all signs you're losing money when sending campaigns. In this webinar we will help you create an action plan for change so you can increase ROI, save money, acquire new donors.

Supporters In Sight: Using Personas to Connect with Your Core Supporters
Presenting: Melissa Bank Stepno, Director, Analytics & Business Consulting
Watch On-Demand

It’s critical that fundraisers and nonprofit professionals devote time and attention to the supporters they have, but when you have thousands and sometimes millions of records in a system, this simply isn’t possible. Personas help mitigate this. Offering a data-driven representation of supporters, personas describe the demographics of core supporter segments and also describe supporter motivations, channel preferences, and interest areas. With a persona model in hand, fundraisers and social good professionals can gain a deeper understanding of supporters and incorporate these findings to create tailored donation appeals, improved channel communications, and stronger engagement experiences.

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Thursday, September 17, 2020 | 2:00 p.m. ET

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Thursday, September 17, 2020 | 2:00 p.m. ET

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Thursday, September 17, 2020 | 2:00 p.m. ET

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Thursday, September 17, 2020 | 2:00 p.m. ET

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Thursday, September 17, 2020 | 2:00 p.m. ET

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Thursday, September 17, 2020 | 2:00 p.m. ET

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Thursday, September 17, 2020 | 2:00 p.m. ET

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Webinar title goes here

Thursday, September 17, 2020 | 2:00 p.m. ET

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Webinar title goes here

Thursday, September 17, 2020 | 2:00 p.m. ET

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Webinar title goes here

Thursday, September 17, 2020 | 2:00 p.m. ET

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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People in 164 countries are raising billions for the causes they care about. See how you can, too!


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Lorem Ipsum

People in 164 countries are raising billions for the causes they care about. See how you can, too!


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People in 164 countries are raising billions for the causes they care about. See how you can, too!


 
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