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Whether it’s attracting new visitors, engaging current members, or stewarding donors, having a comprehensive digital strategy is critical for your arts and cultural organization. In this webinar series, we’ll cover the core components for online success and share super-smart digital strategy hacks based on the latest trends and stats. Can your organization hack it in the digital space? Yes, it can!
Writing and Designing Engaging Emails
Digi-know that utilizing buyer personas in email campaigns gets 2x the open rate and 5x the click through rate.
Email campaigns should be the primary strategy for communicating with your visitors, members, and donors. To appropriately engage audience, you need segmented lists, engaging content and dedicated communication strategies. In this Digi-Know webinar, we will discuss ways to improve your email marketing efforts to keep supporters involved, inspired, and ready to take action!

Target Acquired: Boosting Online Conversions with Facebook® Ads
Digi-know 42% of marketers report that Facebook is critical to their business?
Clearly, social media is a necessary component of digital strategy for arts and cultural organizations. After your website, your Facebook page is where visitors will look next. Donors want to keep up with all the good things you’re doing when considering making a donation. And current members will turn to social sites to keep up with your events. Are you creating and delivering engaging social content for all of your audiences? Learn how to leverage Facebook ads in this Digi-Know webinar led by Blackbaud consultant Mike Snusz.

SEO Hacks to Incorporate into Your Larger Digital Strategy
Digi-know 75% of users never scroll past the first page of search results online?
Search engine optimization (SEO) can determine how easy it is for prospective visitors, members, and donors to find your arts and cultural organization online. A good SEO strategy should help drive these audiences to your website. In this Digi-Know webinar, digital guru Mike Snusz will discuss the importance of SEO for arts and cultural organizations and share hacks to incorporate into your larger digital strategy.

Designing an Online Experience that Works
Digi-know 65% of consumers ranked display as the most important aspect when it comes to content experience in their personal life, while 54% said it’s important to have an overall good web design?
In the words of Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works.” Having a great website is a significant piece of your overall marketing and communication strategy. Join Brooke Hansel, Blackbaud design strategist, on August 9 at 2:00 p.m. ET as she shares tips for creating a site that’s inspiring and will reach and engage more visitors, patrons, members, and donors.
More webinars coming soon!

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