SEO Hacks to Incorporate into Your Larger Digital Strategy
Thursday, July 27 | 1:00 p.m. ET
Search engine optimization (SEO) can determine how easy it is for prospective visitors, members, and donors to find your arts and cultural organization online. A good SEO strategy should help drive these audiences to your website. In this Digi-Know webinar, digital guru Mike Snusz will discuss the importance of SEO for arts and cultural organizations and share hacks to incorporate into your larger digital strategy.
Designing an Online Experience that Works
Wednesday, August 9 | 2:00 p.m. ET
In the words of Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works.” Having a great website is a significant piece of your overall marketing and communication strategy. Join Brooke Hansel, Blackbaud design strategist, on August 9 at 2:00 p.m. ET as she shares tips for creating a site that’s inspiring and will reach and engage more visitors, patrons, members, and donors.
Target Acquired: Boosting Online Conversions with Facebook® Ads
Thursday, August 24 | 1:00 p.m. ET
Clearly, social media is a necessary component of digital strategy for arts and cultural organizations. After your website, your Facebook page is where visitors will look next. Donors want to keep up with all the good things you’re doing when considering making a donation. And current members will turn to social sites to keep up with your events. Are you creating and delivering engaging social content for all of your audiences? Learn how to leverage Facebook ads in this Digi-Know webinar led by Blackbaud consultant Mike Snusz.
Writing and Designing Engaging Emails
Tuesday, September 12 | 1:00 p.m. ET
Email campaigns should be the primary strategy for communicating with your visitors, members, and donors. To appropriately engage each of your target audiences, you need segmented lists and dedicated communication strategies for prospective visitors, current and new members, and donors. In this Digi-Know webinar, we will discuss ways to improve your email marketing efforts to keep supporters involved, inspired, and ready to take action!