Blackbaud Digital Solutions for Higher Education
 

Your institution's digital presence is more than just a pretty picture or an occasional social media post.  It is your public brand, your voice, and serves as a tool to engage and inspire action.  Your institution's success depends on a digital presence that is rooted in a clear strategy focused on engaging supporters and designed to achieve the outcomes necessary to move your mission forward.  Blackbaud offers a full suite of digital solutions to make it easier to attract prospective students, engage current ones, and steward alumni and donors.    

Join this monthly presentation and demo series to discover how Blackbaud can help you:

  • Amplify your story by promoting your institution’s voice and sharing your mission
  • Reach your network by making a lasting impression online
  • Engage supporters by understanding your fundraising efficacy and unique personas of all your supporters

In this series, we will feature a different digital topic in each session and discuss how each can have an impact on your institution.


Upcoming Webinars - Check back for more upcoming webinars!

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On-Demand Webinars

Using Blackbaud NetCommunity™ to power your digital marketing campaigns
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It's a noisy world out there. If you can't cut through and deliver effective marketing across different channels, your organization won't be heard. By using a comprehensive and integrated marketing solution, powered by data and analytics, to better segment your audience for targeted communications, you'll be better able to share your story across different channels and connect with your desired audiences both on and offline. Join us to learn how Blackbaud NetCommunity leverages the power of Raiser's Edge NXT to enable you to run complex events and online campaigns that drive deeper connections between your alumni, community, and institution.

 

Using Blackbaud's Digital Marketing Solutions to Build a Stronger Institution
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From online giving to social media and crowdfunding, it’s difficult to stay ahead of the constantly evolving communication trends within higher education. Join us to learn how Blackbaud can help your institution stay on the cutting edge of digital marketing by channeling technology to empower your community.

 

Using Blackbaud Peer-to-Peer Fundraising for Higher Ed Giving Days Amidst COVID-19
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Join Blackbaud and a panel of your Higher Education peers for a discussion about how institutions are responding to COVID-19 in planning for upcoming Giving Days with Blackbaud Peer-to-Peer Fundraising. In an uncertain time, technology is empowering fundraisers across the board to think creatively about how to engage with supporters without the option of face-to-face events.

 

Rise Above Today's Challenges with Blackbaud Peer-to-Peer Fundraising™, powered by Just Giving™
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Many advancement professionals are questioning now best to raise support for their institution today.  Traditional methods may not be as effective in our "new normal".  It's time to get creative with your fundraising by stepping outside YOUR normal and asking your network to rally behind you.  Join our upcoming webinar to learn how Blackbaud Peer-to-Peer Fundraising helps you respond quickly and efficiently to today's changing times by tapping into the power of numbers and using data to garner more support for your institution.  

Discover how Blackbaud Peer-to-Peer Fundraising can help you: 

  • Amplify your story by leveraging your community’s voice and connecting your cause to their network
  • Reach your network and increase participation on giving days by using the platforms your supporters prefer
  • Engage supporters by empowering them to promote causes they care about


Extend Your Fundraising Reach with a Creative Spin on Virtual Events
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In the new normal of remote learning and all things going virtual, higher education institutions have to get creative with their fundraising and marketing efforts, and that includes taking your events online. Hosting virtual events removes many of the limitations you have with in-person events, like geography, event space, catering. There’s no limit on who can attend virtual events or where they live. Join us to learn about the new Virtual Events package, powered by Just Giving™. You’ll learn how other non-profit institutions are getting creative with virtual events and how Blackbaud can help you:

  • Hold new types of events that allow your supporters to get involved
  • Extend your reach and engage alumni all over the world to help support your mission
  • Continue to drive fundraising efforts despite the new virtual reality


Using Blackbaud Analytics to build your digital marketing strategy
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If your institution is looking to improve targeted communications or tailor digital content for different audiences, analytics are the key. Analytics reveal insights that you can leverage to build and execute your digital strategy. Join us to learn how Blackbaud Analytics can help power your full digital strategy by helping you understand who to contact, how to contact them and what to ask them for.

Discover how Blackbaud Analytics toolset can help you:

  • Amplify your story by acquiring new donors and supporters and inspiring them to connect with your institution
  • Reach your network by connecting with alumni through channels they prefer
  • Engage supporters by understanding your fundraising efficacy and unique personas of all your supporters

Rethink Change: The evolution of a University Giving Day
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There is no doubt that the impacts of COVID-19 disrupted educational institutions in unexpected and unpredictable ways. This was true of the beloved University Giving Day in 2020 and continues to be the case as we ease into 2021. Join us for an introduction to the adored event, The Giving Day and the solutions that can help you host a virtual or hybrid one with ease.

Credit Card Updater

Using Credit Card Updater, you can minimize disruptions in monthly revenue. Your first updates will be received in 6-8 weeks, following our security and registration processes, and monthly thereafter.

Credit Card Updater is available in the following Blackbaud solutions. To ensure that it is properly configured and you can begin receiving updates, please review the documentation below:

If you are already using Credit Card Updater, you will no longer be charged the per-update rate/monthly minimum as those costs are now included with your new per-transaction rates.

Premium Fraud Management

If your organization is experiencing online credit card fraud, you can enable Premium Fraud Management to help mitigate it and then disable the service once resolved. To enable or disable the service, login to the Blackbaud Merchant Services Web Portal and select:

  • Account Management/General Settings
  • Edit fraud management options

There is no additional fee charged for screening transactions.

Blackbaud MobilePay

With Blackbaud MobilePay, you can take payments on the go. Your organization is eligible to receive up to six free Blackbaud MobilePay readers. Additional readers may be purchased.

To order your readers, please complete the “Request Reader” form on our website.

Should you have any questions about these features, please join one of our upcoming product tours.