Blackbaud Digital Solutions for Higher Education

Your institution’s digital presence is more than just a pretty picture or an occasional social media post. It is your public brand, your voice, and serves as a tool to engage and inspire action. Your institution’s success depends on a digital presence that is rooted in a clear strategy focused on engaging supporters and designed to achieve the outcomes necessary to move your mission forward. Blackbaud offers a full suite of digital solutions to make it easier to attract prospective students, engage current ones, and steward alumni and donors.

Join this monthly presentation and demo series to discover how Blackbaud can help you:

  • Amplify your story by promoting your institution’s voice and sharing your mission
  • Reach your network by making a lasting impression online
  • Engage supporters by creating an online community with a culture of sharing

In this series, we will feature a different digital topic in each session and discuss how each can have an impact on your institution.

Blackbaud Gradient

Upcoming Webinars

Using Blackbaud Analytics to Build Your Digital Marketing Strategy
Wednesday, December 11, at 2:00 p.m. ET

If your institution is looking to improve targeted communications or tailor content for different audiences, analytics are the key. Analytics reveal insights that you can leverage to build and execute your digital strategy. Join us to learn how Blackbaud Analytics can help power your full digital strategy by helping you understand who to contact, how to contact them and what to ask them for.

Discover how Blackbaud Analytics toolset can help you:

  • Amplify your story by acquiring new donors and advocates while inspiring them to connect with your institution
  • Reach your network by connecting with constituents through channels they prefer
  • Engage supporters by understanding your fundraising efficacy and unique personas of all your supporters


On-Demand Webinars

Drive Engagement with Social Insight, Powered by Blackbaud™
Watch the recording.

Social media has grown so prevalent and powerful that it has become an integral part of how institutions today connect with students, alumni, and their communities. Leveraging social media as part of your institution’s digital strategy opens new doors for how you get information into the hands of your supporters and drive them to take action. Social media is a real time source for what is top of mind for your audience, so listening to them can ensure your communications are relevant. Join us to learn how to use Blackbaud and the social insight it provides to strengthen your campaigns.

Discover how Blackbaud can help you:

  • Amplify your story by reaching social influencers who can bring attention to your campaigns
  • Reach your network by connecting with constituents through channels they prefer
  • Engage supporters by understanding their social preferences and segmenting your communications accordingly


Optimize Your Website with Blackbaud Website Services
Watch the recording.

Did you know that 60% of donors will visit your website before making a decision?

One of the most important aspects of a great brand is a great website that tells your story and appeals to all your constituents. Students, parents and alumni and others have a reason to interact with your website but are you providing them with the right, targeted experience? Join this webinar and learn how Blackbaud Website Design services can help develop a website that is purpose-built for your institution, visually impactful and inspires your visitors to act.

Discover how Blackbaud Website Design services can help you:

  • Amplify your story by showcasing the institution’s mission and impact on students with a clear and captivating story
  • Reach your network by creating a lasting first impression online for first time visitors like prospective students and their families
  • Engage supporters by creating an online community where supporters can connect with their peers


Reaching Outside Your Network with Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™
Watch the recording.

In Higher Education, we’re seeing an increase in student-driven fundraising and alumni promoting causes they care about. The power behind these initiatives lies in access to networks outside of those the institution can reach on its own. By empowering your students and alumni to promote the causes they care about, you'll be able to amplify your story further, increase participation rates for campus driven events like campus giving days, and keep your supporters engaged between events.

Join us for a focused tour of Blackbaud Peer-to-Peer Fundraising to explore how it can help you:

  • Amplify your story by leveraging your community’s voice and connecting your cause to their network
  • Reach your network and increase participation on giving days by using the platforms your supporters prefer
  • Engage supporters by empowering them to promote causes they care about


Using Blackbaud NetCommunity™ to Power Your Digital Marketing Campaigns
Watch the recording.

It's a noisy world out there. If you can’t cut through and deliver effective marketing across different channels, your organization won’t be heard. By using a comprehensive and integrated marketing solution, powered by data and analytics, to better segment your audience for targeted communications, you’ll be better able to share your story across different channels and connect with your desired audiences both on and offline. Join us to learn how Blackbaud NetCommunity leverages the power of Blackbaud Raiser’s Edge NXT® to enable you to run complex events and online campaigns that drive deeper connections between your alumni, community, and institution.

Discover how Blackbaud NetCommunity's comprehensive online toolset can help you:

  • Amplify your story with tightly coordinated communications across multiple channels
  • Reach your network by leveraging data from both offline and online campaigns
  • Engage supporters with memorable events and fundraising campaigns that foster deeper connections with your institution


Credit Card Updater

Using Credit Card Updater, you can minimize disruptions in monthly revenue. Your first updates will be received in 6-8 weeks, following our security and registration processes, and monthly thereafter.

Credit Card Updater is available in the following Blackbaud solutions. To ensure that it is properly configured and you can begin receiving updates, please review the documentation below:

If you are already using Credit Card Updater, you will no longer be charged the per-update rate/monthly minimum as those costs are now included with your new per-transaction rates.

Premium Fraud Management

If your organization is experiencing online credit card fraud, you can enable Premium Fraud Management to help mitigate it and then disable the service once resolved. To enable or disable the service, login to the Blackbaud Merchant Services Web Portal and select:

  • Account Management/General Settings
  • Edit fraud management options

There is no additional fee charged for screening transactions.

Blackbaud MobilePay

With Blackbaud MobilePay, you can take payments on the go. Your organization is eligible to receive up to six free Blackbaud MobilePay readers. Additional readers may be purchased.

To order your readers, please complete the “Request Reader” form on our website.

Should you have any questions about these features, please join one of our upcoming product tours.