Donor Segmentation Best Practices

Available on demand

Donor segmentation is crucial for nonprofit organizations, as it allows them to understand the different characteristics and behaviors of their donors. This helps them tailor their fundraising and engagement strategies accordingly. But what are the best practices of donor segmentation? Is your organization segmenting donors as effectively as it could? Do you need help in creating a donor segmentation plan?

Join Matt Connell from Blackbaud Institute as he discusses the following:

• Why nonprofits should segment donors
• How nonprofits segment donors based on demographics, communication preferences, and interest
• Advanced uses of donor segmentation
• How you can develop your own donor segmentation plan

How to Grow and Diversify Fundraising
Through Stock Gifting

Available on demand

Recent headwinds caused by inflation and market volatility are forcing fundraisers to re-assess strategies for diversifying and growing revenue. The good news is that while donors may feel “cash-poor," many remain “stock-rich” and stock gifting represents $50 billion in untapped funding for nonprofits.

For decades, stock gifting was challenging for donors and nonprofits but that is no longer the case! It’s now accessible, easy and manageable for donors, financial advisors, and nonprofits alike. During this webinar we’re going to break down stock gifting and show you how to unlock a new source of funding—no brokerage required! DonateStock’s co-founder and CEO, Steve Latham, will explain the advantages of stock gifting for donors and nonprofits, and how it can be incorporated with ease to diversify and expand development programs.

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On-demand Webinars

• What in the World Is Going on with Fundraising?
• Everything You Wanted to Know About Recurring Giving (But Were Afraid to Ask)
• The Past, Present, and Future of Online Giving
• OKRs for Nonprofits: How to Transform Setting Goals and Achieving Them
• Solving the Mid-Level Gift Mystery
• Everything We Know About Fundraising is (Mostly) Wrong
• Everything You Wanted to Know About Annual Giving (But Were Afraid to Ask)
• End of Year Giving Begins Now
• The Five Most Valuable Fundraising Metrics (and How to Use Them)
• Friend or Faux? Technology Predictions for 2023 and Beyond
• Donor Segmentation Best Practices
• Donor Stewardship Best Practices