Measuring Impact with Blue Cross^® and Blue Shield^® of Louisiana

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Join Michael Tipton and Lauren Fowler from Blue Cross and Blue Shield of Louisiana as they review how their foundation engages third parties, community partners, internal teams, and grantees to collect and verify the data needed to measure their impact. Learn outcomes measurement best practices you can apply at your organization, such as:

• Participate in knowledge sharing—it isn’t enough to just collect and analyze your data. Share those results so communities can learn from one another!
• Zero in on what matters—where can your work have the most meaning? Set your finite resources on those areas, and use data to ensure that you’re achieving your desired goals.
• Look at the big picture—don’t limit your evaluation of grantees to whether they’re accomplishing specific, quantitative goals. With your help, are they affecting lives?