In need of inspiring, creative ideas to increase attendance while converting casual visitors to sustaining members and donors? Blackbaud’s #SHAREYOURCULTURE webinar series features arts and cultural thought leaders discussing the groundbreaking programs, technologies and marketing campaigns that are redefining how communities engage with cultural organizations such as museums, performing arts centers, aquariums, zoos and gardens.
Register to attend our upcoming webinars or listen to past webinars on-demand. Join the movement and #SHAREYOURCULTURE.
Expanding Audience Reach Through Multilingual Programming
Wednesday, April 22 at 2:00 p.m. ET
Presenter: Nisa Mackie, Director and Curator of Education and Public Programs, Walker Art Center
As cities around the globe become more culturally diverse, arts & cultural organizations must expand their programming to reflect the multicultural nature of their surrounding communities in order to stay relevant. Learn how the Walker Art Center and Minneapolis Institute of Art are incorporating multilingual programming during this time to simultaneously create a more welcoming, culturally diverse environment and reach more people.
How To Go Viral (And Other Marketing Best Practices) with Miguel Wattson the Electric Eel
Wednesday, May 13 at 2:00 p.m. ET
Presenter: Casey Phillips, Communications Specialist, Tennessee Aquarium
From SUE the T. rex to Fiona the Hippo, more and more cultural organizations are personifying their top attractions via social media and going viral in the process. We're sitting down with Casey Phillips, the brains and personality behind Miguel Wattson, the Tennessee Aquarium’s electric eel whose tweets – and 40.4K followers! – are triggered by his own jolts of electricity.
How The Gibbes Museum of Art Built Accessible Programing With Touchable, 3D Art
Presenter: Zinnia Willits, Director of Collections and Operations, Gibbes Museum of Art
As a cultural institution of the 21st century, it’s important to maximize the accessibility of your programing to ensure that people from all walks of life feel welcome to experience it. But how? Join Blackbaud and The Gibbes Museum of Art to learn about how its commissioning of a touchable, 3D relief print of Thomas Sully’s iconic 1823 painting “Mrs. Robert Gilmor, Jr.” is expanding access for the sight-impaired. Walk away with new ideas to make your visitor experience more accessible.
Creative Community Engagement Ideas featuring 2 Scientists Walk Into a Bar
Watch the recording.
Presenters: Andrea Decker, Adult Programs Manager, Fleet Science Center
Kris Mooney, Director of Education, Fleet Science Center
Looking for creative ways to engage your surrounding community, raise awareness of your brand, and ultimately attract more visitors? Join us and Fleet Science Center as we discuss their groundbreaking community engagement program, 2 Scientists Walk Into a Bar, where scientists meet and mingle with their neighbors at local bars. Get inspired to spark engagement beyond the walls of your organization.