Learn how a large, private institution realized a 273% return on investment over a three-year period with Blackbaud CRM™.

January 31 at 2:00 p.m. ET

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Forrester examined a large, private university where approximately 500 university staff—which includes over 50 gift officers and 25 senior executives—rely on Blackbaud solutions to manage 750,000 constituents.

The university’s challenges accessing comprehensive data within its legacy CRM software constrained gift officer ability to effectively and efficiently fundraise. Additionally, the university was unable to integrate the legacy system across multiple subsystems and with its 14 schools and colleges. To solve these challenges, the university implemented Blackbaud CRM to serve as the central hub of its fundraising operations.

Better data, segmentation, and gift officer tools enabled the university to:

Increase gift revenue by $49.4 million
Increase average annual gift revenue generated per MGO by 63%
Increase MGO pipeline close rate by 30%, bringing it to 80%
Avoid labor costs of $1.2 million for operational support of fundraising

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“Blackbaud CRM is a superior solution. We’re supporting initiatives that in the past would have been either impossible or just so inefficient that we didn’t pursue them.”
–Executive Director of Technology Systems and Services

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“I wanted information that would not only help us find principal gift and major gift donors, but that would help us across our entire portfolio, including operating donors, low-level donor club, and planned giving society. We wanted to see movement across the board.”

—Audra Jesudason, Senior Director of Development Operations, Houston Zoo

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Live Webinar

Mary Anne North, Forrester Consultant, and Alison Madrigal, Blackbaud Higher Education Sr. Marketing Manager, dive into the report analysis, findings, and financial summary.

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A Glimpse into the Total Economic Impact™ of Blackbaud CRM™ for Higher Education

Press Release

Distinguished Private University Achieves 273% ROI, Increases Funds Raised by Nearly $50 Million with Blackbaud CRM™.

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